Welby is proud to be recognized as the world’s top Disability-Owned digital agency. As a certified disability-owned business, we are not only committed to driving performance for our clients—we’re equally passionate about building a more inclusive and accessible digital future.
Our lived experience shapes how we approach strategy, problem-solving, and innovation. It allows us to see what others miss, and craft marketing solutions that are not only data-driven but also human-centered.
By choosing to work with Welby, you’re not only investing in results—you’re supporting diversity, resilience, and meaningful representation in the digital space.
Grant Higginson founded Welby in 2015 after working as a marketing consultant for several years. Welby began in web design, but quickly grew into so much more. Our mission is providing world class, affordable marketing services that get results consistently and with integrity.
Our consultants are self-managed experts in their field–so you can spend less time in meetings and rest easy knowing we’ve got you covered.
Welby Consulting is a performance-focused digital consulting firm specializing in customized marketing strategies, advanced analytics implementations, and scalable digital growth solutions. Every engagement is tailored to your business goals—because we know that no two companies (or customer journeys) are the same.
Our team is made up of experienced marketers, analytics engineers, PPC strategists, and web developers who know what it takes to generate real, measurable results online. From paid media and attribution modeling to conversion optimization and server-side tagging, we focus on the metrics that actually move the needle: leads, revenue, and ROI.
We understand that while each digital channel—like Google Ads, analytics, SEO, or email—has its own strengths, the real impact happens when they’re strategically integrated. That’s why we offer full-funnel strategies that connect your paid media, website experience, and data infrastructure to deliver better performance across the board.
With a client base that spans across the globe, we’ve helped businesses of all sizes unlock smarter growth and drive significant ROI through data-backed decisions and marketing automation.
We’ve also built a flexible, proprietary stack of custom analytics dashboards, machine learning models, and attribution solutions that empower our clients to track what matters most and scale efficiently—without being locked into cookie-cutter tools or platforms.
With a team of specialists in PPC, digital strategy, analytics engineering, AI automation, CRO, and privacy-first data architecture, we help businesses move beyond guesswork and into predictable, measurable growth.
At Welby Consulting, the web isn’t just our job—it’s our passion. We’re here to help you navigate the complex digital landscape and build systems that generate lasting value. When you partner with us, you don’t just get a service—you get a dedicated team, a strategic roadmap, and the confidence to scale smarter.
At Welby Consulting, we take a personalized approach to every project, ensuring your business gets the tailored solutions it needs to thrive. Our expert team helps you identify opportunities, overcome challenges, and implement strategies that deliver exceptional ROI.
Build a roadmap for success with clear, actionable plans that align with your business goals.
Maximize ad spend with data-driven campaigns designed to drive traffic and conversions.
Turn your data into actionable insights with advanced analytics and AI-driven solutions.
Websites that combine stunning design with seamless functionality to enhance user experience.
Boost visibility with proven techniques tailored to your unique market needs.
Request an audit, and see what you’ve been missing.
We know every business is unique. That’s why we tailor our marketing consulting services to fit your specific industry, goals, and audience.
As data-driven consultants, we focus on leveraging data to inform decisions. From tracking customer behaviour to optimizing ad campaigns, we ensure your digital efforts are always based on actionable insights.
Our strategies are designed to generate measurable results. Whether you need to increase leads, improve sales, or enhance your online presence, we deliver outcomes you can see and quantify.
From server-side analytics to advanced AI-driven data models, we use the latest tools to give you a competitive edge.
Stay informed with detailed reports that break down the performance of every campaign with best-in-class conversion reporting for your KPIs.
We ensure seamless implementations of analytics tools with your existing systems, giving you a complete view of your marketing efforts.
Whether you’re a growing small business or an established enterprise, our consulting services and analytics expertise are designed to scale with you.
lululemon, a global athletic apparel brand, partnered with Welby Consulting to optimize tag management, ensure privacy compliance, and improve ad tracking accuracy—unlocking measurable performance gains across Google Ads and Analytics.
Adobe Tag Management
Privacy & Compliance
Google Ads Consulting
Google Analytics
Hilton’s flagship Embassy Suites in Niagara Falls partnered with Welby Consulting to enhance local search visibility, optimize Google Business Profile performance, and drive measurable increases in high-intent foot traffic through Google Maps.
GBP/GMP Optimization
Google Maps Optimization
Google Ads Consulting
Google Analytics
OPTO-MIZATION, a chain of optometry practices offering neuro-optometry treatments for Binocular Vision Dysfunctions (BVD), was looking for a strategy to increase overall revenue and rapidly increase market share.
Marketing Strategy
Call Intelligence
Google Ads Management
Web Design & Development
Ready to take your business to the next level? Partner with Welby Consulting to unlock the full potential of your data and digital presence.
Feel free to contact us, and we will be more than happy to answer all of your questions.
