Grant Higginson

Analytics

Unlocking PPC Success: Why a Data-Driven Consulting Approach is Key

Pay-per-click (PPC) advertising is one of the most effective ways to drive traffic to your website and generate leads and sales for your business. However, many businesses struggle to get the most out of their PPC campaigns, and end up wasting a lot of money on ineffective ads. That’s where PPC consulting comes in. In this blog post, we’ll explore what PPC consulting is, why it’s important, and how a data-driven approach can be the key to success.

Grant Higginson

Analytics

Set vs. Array in JavaScript: Understanding the Differences and Use Cases

JavaScript provides developers with several data structures to store and manipulate collections of values. Two commonly used data structures are sets and arrays. In this blog post, we’ll explore the differences between sets and arrays, their advantages and disadvantages, and some common use cases for each.

Grant Higginson

Insights

Take The Guesswork Out Of Digital Marketing With Google Optimize

Digital marketing can be a daunting and overwhelming task for businesses of all sizes. With so many different platforms and strategies to choose from, it can be difficult to know where to start, let alone how to measure the effectiveness of your efforts. This is where Google Optimize comes in.

Grant Higginson

Privacy

The Essential Disclosures Your Website Needs In It’s Privacy Policy

In today’s digital age, it is essential for all websites to have a clear and concise privacy policy in place. This document not only protects the website owner and operator, but it also serves as a transparent and honest communication with the website’s users and visitors.

Grant Higginson

Analytics

Create a Page Orientation prop for Adobe Analytics

Creating a “Page Orientation” prop within Adobe Experience Platform Data Collection can be a useful way to track the orientation of a webpage and use that information to trigger specific actions or events.

Grant Higginson

Tag Management

Benefits of Server-Side Tagging for Digital Marketing and Analysis

Server-side tagging is a technique used by digital marketers and analysts to track and analyze website traffic and user behavior. It involves sending data from a server to a third-party analytics tool, rather than relying on client-side tracking methods, such as JavaScript tags.

Grant Higginson

Google Analytics

Set Up Google Analytics With Adobe Experience Platform

If you’re looking to implement Google Analytics on your website, Adobe Experience Platform (formerly Adobe Launch) is a powerful suite of data collection tools that can help you easily and efficiently set up and manage your tracking.

Grant Higginson

Google Analytics

Diagnosing a Sudden Drop in Bounce Rate in Google Analytics

If you’ve been tracking your website’s bounce rate in Google Analytics and you’ve noticed a sudden drop, it can be concerning.

Grant Higginson

Google Tag Manager

Simplify Your Digital Marketing with Google Tag Manager

Google Tag Manager is a free tool that helps businesses and organizations manage and deploy marketing and analytics tags on their websites. By using Google Tag Manager, you can easily add and update tags without having to modify the code on your website. This can save you time and resources, and it can also help improve your website’s performance.

Grant Higginson

Google Analytics

Maximize Online Presence with Google Analytics Services

Google Analytics is a powerful tool that helps businesses and organizations understand their website traffic and user behaviour. As Google Analytics consultants, it is our job to help clients make sense of this data and use it to improve their online presence.

Grant Higginson

Award-Winning. High Performance. Digital Consulting.

Grant Higginson

Unlocking PPC Success: Why a Data-Driven Consulting Approach is Key

Set vs. Array in JavaScript: Understanding the Differences and Use Cases

Take The Guesswork Out Of Digital Marketing With Google Optimize

The Essential Disclosures Your Website Needs In It’s Privacy Policy

Create a Page Orientation prop for Adobe Analytics

Benefits of Server-Side Tagging for Digital Marketing and Analysis

Set Up Google Analytics With Adobe Experience Platform

Diagnosing a Sudden Drop in Bounce Rate in Google Analytics

Simplify Your Digital Marketing with Google Tag Manager

Maximize Online Presence with Google Analytics Services

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