[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]As we work our way up to Google Marketing Live 2018 expect to see many changes made to Google products, including the announcement that Google AdWords is becoming Google Ads that reads:
“That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams.”
The change is intended to make it easier for small business to advertise across all PPC channels, according to Google, and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence technologies.
Google AdWords is becoming Google Ads
Formerly known as Google AdWords, Google Ads is intended to make it easier for advertisers to advertise across partner pages, video, search, and more in order to reach potential buyers.
For small businesses Google is introducing Smart Campaigns, an easier way to target visitors who are ready to call, visit the store to make a purchase or go online.
According to Google:
“We’ve found that Smart campaigns are 3 times better at getting your ad in front of the right audience.”
The point of the new Google Ads is to make it easier to advertise beyond the search box and to make it easier for businesses to create ads that help sell.
This should have the effect of spreading the advertising budget across a wide range of ad-driven websites.
Here is how Google described it:
“For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses.”
Stronger collaboration with Google Marketing Platform
Google Marketing Platform is the integration of DoubleClick Digital Marketing and Google Analytics 360 Suite. There are solutions for small and enterprise level businesses.
According to Google:
“As part of Google Marketing Platform, we’re announcing Display & Video 360. Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place. We’ll share more details about Display & Video 360 in the coming weeks, including a demo during the keynote at Google Marketing Live.”
Google Ad Manager: A unified platform
Google Ad Manager is also an integration of various advertising related products. DoubleClick for Publishers and DoubleClick Ad Exchange.
Among the highlights of the new Google Ad Manager:
- Features algorithms to suggest growth opportunities
- Provides intelligence on ad inventory
- Connects Google Analytics, Data Studio, and BigQuery data for an integrated overview
You’ll start to see the new Google Ads, Google Marketing Platform and Google Ad Manager brands over the next month.
We’ll be sharing more about these changes—and many other new Ads, Analytics and Platforms solutions designed to help you grow your business—at Google Marketing Live. Register now to watch live on July 10, 9:00 a.m. PT / 12:00 p.m. ET.[/vc_column_text][/vc_column][/vc_row]