Understanding Google Analytics is the key to successful digital marketing.

A low-performing website will starve your return on investment and damage your brand. With the right analytics data, Welby can explain why your website is performing poorly and help you return it to profitability.

Our consultants utilize advanced analytics software to gather information about what is happening on your website. Our standard analytics package includes weekly Google dashboard reports that clearly explain Paid Visits, Phone Calls, Conversion Rates, Keywords, and Google AdWords Spend.

Do You Know Your Analytics?

See how many of these you can answer.

  • Is your AdWords account connected to 
    your Analytics account?
  • Do you have any Goals set up?
  • Is your bounce rate high?
  • How many people searching for your business 
    are on a mobile device?
  • What is your mobile bounce rate?
  • What is your mobile bounce rate by campaign?
  • What time of day do you get your most valuable visits?
  • When was the last time you used 
    Multi-Channel Funnels?

Google Analytics Audit

Our Google Analytics Audits are comprehensive in their breadth and depth. We start with a checklist and follow the data wherever it takes us. With rare exception, we find something new in each audit we’ve never seen before. It’s not surprising though, given the flexibility Google Analytics allows for customizations. Of course, with that flexibility comes a higher risk of making your data unreliable, even to the point of having to declare data bankruptcy and start from scratch.

What's Covered in the Audit?

Here are a few of the top-level areas addressed in our analytics audits:

Tracking Code

  • Outdated Code
  • Missing Code
  • Tracking Code Placement
  • Advertising Reporting Features
  • Social Settings

Data Integrity

  • Raw Data View
  • Combined Data
  • Spam/Bot Traffic
  • Excessive Sampling
  • PPC Sessions in Organic
  • Query Parameter Exclusion
  • (not set) in Reports
  • Signs of Scraping
  • Artificially Low Bounce Rates
  • Annotations
  • Personally Identifiable Information
  • Manual AdWords Tagging Override


  • Macro Conversions
  • Micro Conversions
  • Defunct Conversions
  • Goal Funnels
  • Ecommerce Tracking
  • Enhanced Ecommerce

Account Linking

  • AdWords
  • AdSense
  • Search Console

AMP Analytics

  • Property Strategy
  • Analytics Vendors Supported
  • Triggers
  • User Identification


  • User Permissions
  • Referral Exclusion
  • Cross-Domain Tracking
  • Hostname in URLs
  • Filters
  • URL Rewriting
  • Default View
  • Default Page
  • Autotrack


  • Campaign Tagging
  • Email Tagging
  • Event Tracking
  • Custom Dimensions/Variables
  • Custom Metrics
  • Data Imports
  • Remarketing
  • User-ID
  • Site Search
  • Content Grouping
  • Channel Grouping
  • Segmenting Paid Search
  • PPC Landing Pages

Mobile Apps

  • Property Strategy
  • Mobile App Postbacks
  • Crashes and Exceptions
  • App Speed
  • App Events
  • Google Play