Server-side tagging is a technique used by digital marketers and analysts to track and analyze website traffic and user behavior. It involves sending data from a server to a third-party analytics tool, rather than relying on client-side tracking methods, such as JavaScript tags.
Google Tag Manager is a free tool that helps businesses and organizations manage and deploy marketing and analytics tags on their websites. By using Google Tag Manager, you can easily add and update tags without having to modify the code on your website. This can save you time and resources, and it can also help improve your website’s performance.
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