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Business

The Hidden Pitfalls of Industry-Specific Marketing Agencies

In today’s hyper-targeted business landscape, it seems logical to turn to industry-specific marketing agencies. After all, who better understands your unique challenges, audience, and ecosystem than an agency that specializes in your sector? While on the surface, this might seem like a match made in marketing heaven, there are inherent drawbacks that might make you rethink that decision. Let’s dive deeper.

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Welby Consulting
Analytics

Unlocking PPC Success: Why a Data-Driven Consulting Approach is Key

Pay-per-click (PPC) advertising is one of the most effective ways to drive traffic to your website and generate leads and sales for your business. However, many businesses struggle to get the most out of their PPC campaigns, and end up wasting a lot of money on ineffective ads. That’s where PPC consulting comes in. In this blog post, we’ll explore what PPC consulting is, why it’s important, and how a data-driven approach can be the key to success.

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Grant Higginson
Google Tag Manager

Simplify Your Digital Marketing with Google Tag Manager

Google Tag Manager is a free tool that helps businesses and organizations manage and deploy marketing and analytics tags on their websites. By using Google Tag Manager, you can easily add and update tags without having to modify the code on your website. This can save you time and resources, and it can also help improve your website’s performance.

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Grant Higginson

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