In the ever-evolving world of digital advertising, choosing the right Google Ads consultant can make or break your return on ad spend (ROAS). From navigating complex bidding strategies to optimizing for conversions and privacy compliance, expert consultants bridge the gap between wasted ad spend and measurable growth.
Whether you’re a fintech startup, eCommerce brand, or B2B service provider, here’s our updated list of the top Google Ads consultants—starting with our top pick:
Welby Consulting (Canada)
Website: welbyconsulting.com
Best For: High-growth financial, eCommerce, and performance-driven brands
Why They’re #1: Welby Consulting takes a performance-first approach to Google Ads that blends technical expertise, compliance, and business strategy. As a top-rated Google Ads consulting agency based in Canada, Welby stands out for its ability to scale accounts profitably while integrating advanced analytics, server-side tagging, and CRO.
They’ve helped brands like Lululemon, Hilton, and Apex Wheels increase conversions by 16–35% in under 30 days through precise campaign structuring, enhanced conversion tracking, and custom bidding strategies.
Key Services:
- Google Ads Management (Search, Display, Performance Max)
- Conversion Tracking & Enhanced Conversions
- Server-Side Google Tag Manager & GA4 Implementation
- Landing Page CRO & A/B Testing
- Marketing Attribution Audits
- Compliance & Consent Mode Implementation
Industries Served:
- Financial Services & Fintech
- eCommerce
- SaaS
- Hospitality & Travel
- B2B Lead Gen
- Healthcare
Standout Feature: Welby Consulting is uniquely positioned at the intersection of advanced tracking implementation and privacy compliance, enabling financial and regulated brands to scale their Google Ads performance without sacrificing data integrity. With proven expertise in server-side tracking, Consent Mode v2, and GA4, Welby helps clients future-proof their campaigns against data loss and rising privacy regulations—making them a trusted partner for high-stakes growth.
SearchKings (Canada)
Website: searchkings.ca
Location: Toronto, ON
Founded: 2009
Employees: 50–100
Best For: Local lead generation and service-based businesses
Description:
SearchKings is a Toronto-based Google Premier Partner agency specializing in local PPC advertising and lead generation for service businesses. Known for their hands-on approach and in-depth knowledge of Google Local Services Ads (LSAs), SearchKings works extensively with healthcare providers, home services, and B2B service firms.
With a strong emphasis on call tracking, conversion reporting, and budget efficiency, they offer turn-key solutions for companies looking to generate qualified leads at scale—especially those with multi-location or franchise models.
Key Services:
- Google Ads & Local Services Ads Management
- Call Tracking & ROI Reporting
- Landing Page Development
- PPC for Regulated Industries (Healthcare, Legal, Finance)
- Multi-Location Campaign Management
Industries Served:
- Healthcare & Dental
- Legal Services
- Home Services & Contractors
- Insurance & Financial Planning
- Franchises & Multi-location Brands
Why Choose Them:
- Deep expertise in Google LSAs and lead generation
- Transparent performance reporting and ROI tracking
- Trusted by thousands of Canadian small and mid-sized businesses
- Google Premier Partner with a strong local reputation
JumpFly (USA)
Website: jumpfly.com
Best For: eCommerce and tech brands with moderate to large budgets
JumpFly offers fully managed Google Ads solutions focused on long-term growth. Their no-contract policy, transparency, and consistent campaign optimization make them a strong partner for scalable paid search efforts.
Notable Clients: GoPro, Adidas, Roku
Tinuiti (USA)
Website: tinuiti.com
Best For: Enterprise brands and large-scale eCommerce advertisers
Managing over $500M in annual paid search spend, Tinuiti is a powerhouse agency that combines strategic planning, real-time data optimization, and deep platform expertise. They’re especially known for their proprietary Mobius platform and cross-channel scaling.
Notable Clients: Etsy, Nestle, Rite Aid
HawkSEM (USA)
Website: hawksem.com
Best For: SaaS, finance, education, and mid-market lead gen
HawkSEM emphasizes conversion-focused advertising using their proprietary platform, ConversionIQ. They bring a holistic approach to SEM with a proven 4.5x average client ROI and a 98% retention rate.
Notable Clients: Microsoft, Honda, Nike
Silverback Strategies (USA)
Website: silverbackstrategies.com
Best For: Healthcare, non-profit, automotive, and agencies
Silverback’s integrated team of creatives, data analysts, and PPC specialists collaborate to create high-impact Google Ads campaigns. Their approach balances technical efficiency with brand-forward messaging.
Notable Clients: Volvo, National Geographic
Wpromote (USA)
Website: wpromote.com
Best For: Omnichannel campaigns and large-scale brand advertising
As a top 3% Google Premier Partner, Wpromote combines paid media, YouTube ads, and creative services to build full-funnel strategies. Their team is equipped to support global brands with integrated marketing needs.
Notable Clients: Marriott, Salesforce, Citibank
Higher Visibility (USA)
Website: highervisibility.com
Best For: Hospitality, retail, and healthcare providers
Higher Visibility excels in crafting precision-targeted ad campaigns with expert keyword research and landing page alignment. They’re a consistent choice for mid-sized businesses seeking growth through paid search.
Notable Clients: FedEx, Warner Bros, GNC
WebFX (USA)
Website: webfx.com
Best For: Full-service SMB support
WebFX provides tailored PPC strategies combined with SEO, content marketing, and CRO. With over $3B in client revenue generated, they serve a broad range of industries and offer detailed analytics reporting.
Notable Clients: Verizon, CAT, Wrangler
Coalition Technologies (USA)
Website: coalitiontechnologies.com
Best For: eCommerce and direct-to-consumer brands
As a Google Premier Partner, Coalition Technologies creates ROI-driven PPC campaigns, often paired with Shopify and Magento development. They’re a strong choice for product-focused growth campaigns.
Notable Clients: PayPal, Harvard, Spinning
Want Help Choosing the Right Google Ads Consultant?
If you’re looking for an ROI-driven, transparent, and technically advanced Google Ads partner, contact Welby Consulting to schedule a free strategy call.
From startup growth to enterprise transformation—we build campaigns that convert, track, and scale.
How a Google Ads Consultant Can Accelerate Your Business Growth
Running Google Ads without experience is like driving a high-performance vehicle without training—you can go fast, but crashes are costly. Partnering with a Google Ads consultant can help your business avoid common pitfalls while scaling more efficiently. Here’s how:
Optimize Google Quality Score for Lower Costs and Better Results
Google uses a Quality Score system to evaluate the relevance of your ads, keywords, and landing pages. A higher Quality Score results in lower costs per click (CPC) and better ad placement.
Expert consultants can improve your Quality Score by:
- Creating tightly themed ad groups for better keyword targeting
- Writing ad copy that aligns with user search intent
- Designing fast-loading, conversion-focused landing pages
- Using negative keywords to reduce waste
Beat the Competition Without Overspending
Google Ads is a competitive marketplace, but even small businesses can outperform larger players with smart strategy. Google Ads consultants use tools, testing frameworks, and real-time analytics to help you:
- Identify high-intent, low-competition keywords
- Monitor and optimize bidding strategies
- Maximize returns on modest ad budgets
Launch Fast, Learn Faster
Unlike SEO, which takes months to show traction, PPC campaigns generate traffic within days. A consultant can quickly:
- Build your campaign structure from scratch
- Launch high-performing ads with compelling creatives
- Set up tracking to measure conversions from Day 1
Improve Landing Pages and Ad Copy
The best consultants understand that ads only get the click—landing pages get the conversion. Whether they design them in-house or collaborate with your team, they focus on:
- Clear calls to action (CTAs)
- Mobile-optimized layouts
- Copywriting that matches the buyer’s search intent
What to Look for in a Google Ads Consultant
Not all consultants are created equal. Here are the top traits to look for:
- Verified track record: Ask for case studies or client testimonials
- Google Ads Certified: Ensure they are up to date on Google’s platform features
- Clear reporting practices: You should receive transparent performance metrics
- Customization: Your campaigns should be tailored to your goals, not copy-paste templates
- Analytical mindset: Data drives performance—make sure they know how to use it
Key Responsibilities of a Google Ads Consultant
- Develop a tailored campaign strategy based on your goals
- Conduct keyword research and bid strategy optimization
- Write and test ad variations for performance
- Recommend or design landing pages that support ad relevance
- Analyze campaign data to optimize performance over time
6 Signs It’s Time to Hire a Google Ads Expert
- You’re spending money but not seeing ROI
- You don’t understand which keywords are actually converting
- Your CTRs and Quality Scores are consistently low
- You’re too busy to manage daily optimizations
- Your ad copy isn’t resonating with your audience
- You’re not tracking leads or conversions effectively
How to Evaluate ROI from Google Ads Consulting
Success isn’t just about clicks—it’s about profitable outcomes. A skilled consultant helps you:
- Set up accurate conversion tracking
- Understand your cost-per-acquisition (CPA)
- Test for higher earnings-per-click (EPC)
- Optimize for lifetime customer value (LTV), not just short-term wins
Pro Tip: Calculate your ideal cost-per-click by reverse-engineering your profit margins and desired ROI. For example, if your average customer spends $200 and your conversion rate is 2%, then your ideal CPC to break even is $4. A consultant will work to keep your CPC below that threshold while increasing conversions.
Questions to Ask Before Hiring
- What industries have you worked with?
- How do you handle budget allocation and bidding?
- Will I receive custom reporting or dashboard access?
- What’s your approach to A/B testing and optimization?
- How quickly can you launch a new campaign?
- Do you offer CRO or landing page design services?
Final Thoughts
The Google Ads platform is powerful—but only if used correctly. Working with a certified, experienced Google Ads consultant can dramatically increase your revenue, reduce wasted ad spend, and shorten your learning curve.
If you’re ready to take your campaigns to the next level, consider working with a results-driven team like Welby Consulting. From eCommerce to finance and lead gen, we help you turn your ad spend into serious ROI.
