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Tag Management

Analytics
Welby Consulting

Create a Page Orientation prop for Adobe Analytics

Creating a “Page Orientation” prop within Adobe Experience Platform Data Collection can be a useful way to track the orientation of a webpage and use that information to trigger specific actions or events.

Tag Management
Welby Consulting

Benefits of Server-Side Tagging for Digital Marketing and Analysis

Server-side tagging is a technique used by digital marketers and analysts to track and analyze website traffic and user behavior. It involves sending data from a server to a third-party analytics tool, rather than relying on client-side tracking methods, such as JavaScript tags.

Google Analytics
Welby Consulting

Set Up Google Analytics With Adobe Experience Platform

If you’re looking to implement Google Analytics on your website, Adobe Experience Platform (formerly Adobe Launch) is a powerful suite of data collection tools that can help you easily and efficiently set up and manage your tracking.

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