Pay-per-click (PPC) advertising is one of the most effective ways to drive traffic to your website and generate leads and sales for your business. However, many businesses struggle to get the most out of their PPC campaigns, and end up wasting a lot of money on ineffective ads. That’s where PPC consulting comes in. In this blog post, we’ll explore what PPC consulting is, why it’s important, and how a data-driven approach can be the key to success.